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Everything we create is inspired by real girls, real life.
We don't accept ordinary. We believe everyone has the power to be ordinary. Our clothing and accessories provide a platform for self-expression served up with a slice of keeping it real.
Who is the Cools Girl*?
She's sassy, sophisticated, a real straight shooter. She knows what she wants and what she stands for. She walks the fine line between being ultra femme while flirting with her tomboy side. *Girl/boy/she/her/they/them/he/him – we're an inclusive club, not an exclusive club :)
Everything we create is inspired by real girls, real life.
We don't accept ordinary. We believe everyone has the power to be ordinary. Our clothing and accessories provide a platform for self-expression served up with a slice of keeping it real.
Who is the Cools Girl*?
She's sassy, sophisticated, a real straight shooter. She knows what she wants and what she stands for. She walks the fine line between being ultra femme while flirting with her tomboy side.
*Girl/boy/she/her/they/them/he/him – we're an inclusive club, not an exclusive club :)
